Latest Web design trends to look out for in 2024

Web design is important. It helps create almost 95% of a visitor’s first impressions of the business. This is why it is important to create one that can help improve online sales and convert visitors into long-term customers.

Is it important to incorporate modern elements of web design into existing websites?

Consider it this way: imagine you’re driving a Ford Model T on a busy highway in 2023. There are many cars over there too. However, your Model T is unable to move fast and you have two choices: either suffer a catastrophic accident or do your best to get off the highway.

 

The Ford Model T is indeed a good vintage car and is a collector’s item. But in modern times it can’t work against modern cars. This is why when it comes to web design, each site owner must incorporate modern elements of web design in their website.

Key web design trends to look out for in 2024

Hence, it is important to ensure that modern web design elements are incorporated in websites and become part of a digital marketing strategy. The year 2023 is coming to an end. We will now be examining key trends that will improve the world of web design in 2024.

No one should ever overlook custom illustrations

Illustrations breathe life into both the brand and the website. In terms of illustrations, modern web design trends take inspiration from print graphics and other sorts of traditional art formats. The days of cookie-cutting stock images are now way behind us. Most websites are now going for custom illustrations.

 

Custom illustrations make brands unique. They also help add brand awareness when the custom illustrations help the brand speak its style.

Using full-page headers

Full-page headers are worth using for modern-day web design. Web designers can implement variations in headers without hesitation. Yet a popular option involves the addition of important text/call-to-action (CTA) buttons to the left side of the header. Eye-catching imagery can be added to the right. This is suitable as readers tend to focus on the top-left side of the web page.

Parallax scrolling always comes in handy

Parallax scrolling is another noticeable trend for web design in 2024. One version of it allows users to reveal more of the website each time they scroll (it is like a website is telling a story of sorts). Background videos can also be incorporated, and the video only plays when users scroll. This method can also start animations and make images appear magically.

Incorporating white space

Modern-day web design favors minimalism. White space always serves a purpose and it worked in print magazines too. It helps visitors browse the website’s pages seamlessly going from one element to the other. It also creates a visual hierarchy where no element distracts visitors from the whole page. 

White space in short provides website visitors the much much-needed visual breathing space and gives their eyesight some rest. It even helps them comprehend web pages by defining relationships between various page elements. If there is no space between the elements, they will be viewed as one unit.

On the other hand, the distance between two elements with a bit of white space will count them as two distinct elements.  This is why white space is important. It helps identify the website’s hierarchy. It also helps users find the most important information on pages. Hence web designers should know how to make good use of it to boost the user experience (UX).

Using playful cursors is worth it

Modern websites have interactive and playful cursors. They help improve the user experience (US) when it comes to viewing web pages. Implementing playful cursors on the website can help in changing the cursor shape and start some delightful animations. This will help provide visitors a good time in engaging with top-notch cursors.

Raising the focus on UI/UX

Modern web design trends focus on improving both the user interface (UI) and the user experience (UX). This has become more important. It is important to keep the website’s user experience (UX) seamless, smooth, and engaging. It can be done through the following ways:

  • Faster page loading times.
  • Less clutter.
  • Relevant and readable SEO content.
  • Multimedia is used sparingly.

Web designers combine both creativity and functionality to make a top-class UX. This involves leaning into clean design whilst maintaining creativity and uniqueness in the best possible manner. Professionals from a web design company UAE explain that experienced designers can do the following to make a website’s user interface (UI) more intuitive:

  • Voice-run interfaces.
  • Image captions in use.
  • Video transcriptions.
  • No distraction is created by elements.
  • Balance in motion design. 

The website’s UI and UX can be leveled up by the following tips:

  • Giving visitors readable content and user-friendly interfaces.
  • Giving them a pleasant user experience by incorporating all modern elements seamlessly.

It should be noted that most of the internet traffic will be coming from mobile traffic. Google gives preference to mobile-optimised websites. Each element should respond flawlessly to both desktop and mobile device screens. Mobile responsive animation and videography will hold high importance in modern web design.

Conclusion

Web design trends for 2024 are not exactly rocket science. Rather they are an improved focus on user interface (UI) and user experience (UX). Web 3.0 is due to be launched anytime soon and it is a decentralised form of the internet. This will demand websites to be more smooth, streamlined, pleasant, and quicker than before.