5 Incredible Benefits of Native Advertising For Brand Awareness

Native advertising has been gaining wider acceptance and excellent user engagement over the years. One of the main reasons why native ads are so effective is that they flawlessly blend into social media feeds and websites, unlike banner ads. There are many benefits of native advertising that can be effective in driving revenue, making them tempting for advertisers and marketers. 

A Native advertising, also referred to as sponsored content, works like any other digital ad; however, the key difference is that they are not designed for every part of the buyer’s journey, instead, they appear to the right customers at the right time in the buyer’s journey based on algorithms that help to determine when they should be shown to a customer.

Native advertising exposes customers to products or services that they might like, in a natural manner. This approach can yield better results, as it appeals to many customers who prefer to browse and explore products without feeling pressured or coerced into making a purchase. After all, who enjoys shopping when they are constantly bombarded with advertisements?

Over the last few years, native advertising has been on the rise and is a boon for marketers who are facing many challenges to reach their audience with traditional ads.

5 Benefits of Native Advertising

Here are five incredible benefits of native advertising that will help you increase your brand awareness and up your marketing game.

Native Ads Are Less Intrusive and More User Friendly

The enormous number of active ad blockers is a clear indicator of how much people hate ads. Banner ads and pop-up ads can be very irritating and frustrating for users as they interrupt their browsing experience by popping up regularly, often increasing page load time.

Native ads are non-disruptive as they match the form and the function of the website where they appear, ensuring that customers aren’t forced to view them if they have nothing to do with their preferences and shopping behavior.

Native advertising puts advertisers in control as it allows them to display their content to a specific audience based on the matching intent and topic. This means the ads are shown only to those who might be interested in the products or services the ads are promoting.

Remember, customers are not looking to purchase everything that’s out there. They are looking for a specific product or service that can resolve their problem. With native advertising, customers feel empowered as they have the freedom to decide whether they want to engage with an ad or not, and are not forced to see disruptive advertising for something that they are not interested in. It is also equally empowering for advertisers as it gives them the opportunity to advertise their product or service more seamlessly without annoying or irritating the customers.

Native Ads Reach More Users

How do you make sure that your ads reach more users? You need to ensure that your ads are adaptable to the devices they appear on – mobile, tablet, and desktop. Native ads work flawlessly with all devices. An incredible benefit of native advertising is that advertisers don’t need to make any platform-specific changes to their ads between desktop and mobile.

Using native ads you can reach more users as they automatically adapt to the device they appear on. Another advantage is that native ads have a higher click-through rate than banner ads as they get displayed in the same feed as organic content.

Native Ads Require Less Maintenance

As we mentioned earlier, native advertising campaigns are designed to target specific users. Targeting specific users who are really interested in what you have to offer will not just help you drive more traffic and earn more views, but it will also reduce the maintenance work, since you are targeting only specific users.

Since you are targeting users who might be interested in your product or service, the native ad could resonate really well with your target audience as they do not view it as just an advertisement – in fact, it creates an emotional connection. It is a no-brainer that the content must be informative, relevant, engaging, and interesting. These factors will ensure that your content gets more likes and shares.

Native Ads Ensure Longer Viewing Time

There are two main reasons why banner ads or pop-ups annoy users. One is that they appear regularly, often without warning. The other reason is that most often they promote something that users might be completely disinterested in. The majority of users close banner ads within the first few seconds, thereby drastically reducing their viewing time. This is unsurprising as this is not the right and effective way to get users to purchase something.

Viewers tend to stay longer with native ads as they blend seamlessly with the main content. We know that native ads are targeted to specific users, unlike banner ads. Therefore, it is very likely that your target users will view your ads in full, as the ads are speaking about something they are interested in.

Native Advertising Allows Advertisers to Experiment and Build Brand Awareness

Since native advertising seamlessly blends with the main content of a platform, it allows advertisers to experiment and try new things that are not quite possible with banner ads or other display ads. With native ads, advertisers get more space for innovation, helping them reach a higher level of user engagement and interaction.

Other ads are designed to reach all users irrespective of their interests, making them promotional content – which, unfortunately, many users aren’t interested in sharing. On the other hand, native ads are designed to appear only for select users based on their interests and shopping behavior. So, they may find the content to be informative and useful and they will be more than happy to share such useful and educational content. Therefore, native advertising is highly cost-effective, as advertisers are only paying for the ads to be shown, while users end up promoting their brand for free by sharing their content.

Final Thoughts

Native advertising increases brand awareness and is a wonderful opportunity for you to up your marketing game. They drive higher engagement and have higher acceptance and click-through rates than traditional advertising. You should include native advertising as part of your marketing strategy as it can effectively drive results by appearing more organically on websites and social media platforms.